What is content creation?
According to Wikipedia, Content Creation is the contribution of information to any media, especially digital media, for an end-user/audience in specific contexts.
The geek’s definition is: Content Creation is crafting engaging material to be expressed through any medium or channel.
Engaging is the key. You want to draw your audience in to read your content and get engaged by reaching out to your business. If your content isn’t attention-grabbing, your potential audience will bounce from reading your messaging. Your content message can vary according to the channel.
Some channels are:
- Blog posts
- Infographics
- Webinars
- Podcasts
- Videos
- Social media
- Whitepapers
- Website
Now we are going to discuss the latest buzzword AI content creation.
What is AI content creation?
AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers.
AI can’t generate new ideas. AI tools use existing data for content, so they cannot develop fresh ideas or original content. AI tools make it hard to create new content with the latest trending ideas and topics.
So if you are looking for a starting point in crafting your content then using an AI chatbot can get you started but the content will mostly be generic and not original content. Your business message should never be generic. Your messaging should carry your brand voice and showcase your business as the expert.
How do I discover my creative voice for my business?
I good place to start is with your brand’s mission, and the value statement can help determine some focal points of your brand voice. Make sure you understand who your ideal client is. I discussed this topic on my blog, “Do you know who your client is.” If you know who your client is, then you can develop the tone around them. It is also good to look at past content that performed well. What content resonated with your audience the most and what channel performed highly? You can always contact a third-party vendor to assist you with your brand voice. Once you have it nailed down create a voice style sheet, so you stay on track.
How do you come up with creating your content for your business?
As mentioned you can try AI to generate some bullets or give you a starting point. But in most cases, hiring a third-party content creator is the best choice.
Content + Creation = Consistency is key. Keep your business messaging consistent across all channels and know when to alter the messaging for different channels. If you write a blog post but want to promote it on social media the social media post content will be short to drive the audience to the full blog on your website.
I hope you find this blog post engaging and that it makes you want to reach out to the geek. At the end of the day, that is the ultimate goal to educate and show your audience you are the expert in your business.