If you are an established business or just starting your business, one of the first things you should evaluate is who your ideal client is. If you think it is everyone, you are wrong and throwing away advertising dollars. So how do you narrow down who your ideal client is?
The Marketing Geek Chic has created a coaching program to help you create your ideal client profile. If you are a new business, we will start from scratch and go through the coaching program, but if you are an established business, we will begin with who you think your ideal client is, look at past marketing campaigns, google analytics, and social media reports.
What is in the coaching program Creating your ideal client profile? I can’t tell you that because then the secret is out. But a few topics that are addressed include:
- Demographics
- Challenges and Goals
- Outside of work
- And the final check, are they your ideal client?
You will also receive a client profile design that you can hang on to and refer to make sure you are on target regularly. I also suggest yearly. You evaluate who your ideal client is. The world changes quickly, and when running a business, you always have to be ready to adjust to the times to stay on top.
If you are ready for some geek coaching and creative services that are out of this world, then fill out our let’s chat form.