Developing a marketing plan for the year isn’t an easy task. I always suggest doing a quarterly plan versus an annual plan. I feel it is less intimidating, and approaching quarterly, you can review what worked last quarter and add that to your next quarter’s action plan. Below is a breakdown of quarterly dates.
- Quarter 1: January, February, and March (ends on March 31st)
- Quarter 2: April, May, and June (ends on June 30th)
- Quarter 3: July, August, and September (ends on September 30th)
- Quarter 4: October, November, and December (ends on December 31st)
Q1 marketing plan is essential to start the year off right. You should review your last quarter plan from 2023 and the analytics. Take that data and plan out your first quarter for 2024! It is still early in the month to get going on your Q1 plan. So how do you start? I will go over a few steps to get you started.
- Review your business summary.
- Review and update your SWOT Analysis.
- What are your business initiatives for Q1?
- Review your target market for each initiative and who you will compete with.
Now, we dive into the marketing strategy for Q1.
Product
[Describe the products with which you will enter the target market described in the section above. How will this product solve the challenges described in your buyer persona description(s)? What makes this product different from (or at least competitive against) your competition?]
Price
[How much are you selling this product for? Is it competitive? Realistic for your customers’ budget? Will you run any seasonal promotions/discounts associated with this product?]
Promotion
[How will you promote this product? Think more intensely than your blog or social media channels. What about this content will drive value into your product?]
People
[Who in the marketing department plays a role in your market strategy? Describe what each of them, or each team, will do to bring your market strategy success.]
Process
[How will the product be delivered to your customer? Is it an ongoing service? How will you support their success with your product?]
Physical Evidence
[Where is your product displayed? How would customers produce visible evidence of your business if you sell an intangible product?]
Make sure you set a budget for each marketing channel. Your marketing channels are for educating your customers, generating leads, and developing brand awareness. Also, take into consideration what marketing technology you will use to execute these items. Plus, the talent behind the marketing strategy will achieve the action items. Whether you have an internal team or outsource to a marketing coach/consultant like ME!
Let the geek nail your Q1 marketing plan! Now is the perfect time to conduct an annual reflection on your marketing.
- Two coaching sessions (30 minutes each)
- Custom marketing plan for the first quarter (Jan- March)
- Discount hourly rate
COST $399!