According to Wikipedia, web content is text, visual, or audio content made available online. Users encounter it as part of their online usage and experience on websites. It may include text, images, sounds and audio, and online videos, among other items on web pages.
Google receives more than three billion searches daily, and studies estimate that over 25% of searchers click on the first search result. What are they clicking on?
Website content.
Website copy is the backbone of your website. Not only does your content play a major role in your search engine placement, but it is also the reason most visitors are seeking your website in the first place. Your website text should be informative, easy to read, and concise.
If the website copy isn’t structured right, it can impact many aspects of a business’s online presence, including:
- Brand identity
- Engagement
- Well-written copy can capture visitors’ attention and keep them engaged and staying on the website.
- Help build trust with customers.
- Persuade visitors to take action.
- Search engine optimization (SEO).
- Copy helps a website communicate with search engines and improve its visibility in search results.
- User experience can attract more users to your site.
- Copy plays an essential role at every stage of the buyer’s journey.
Bonus: If the user finds the content valuable, they are likelier to share it. Copy is just like a business referral. If a user goes to your site and likes what they are reading and the story behind your business, they are likely to share it.
So, how do you develop content? First, you must create a site map to determine what pages will go on your website. I discuss what a site map is in this blog.
Once you know the website page count, you can work with the web developer on what the home page sections will be and the rest of the pages. If you plan to have a blog, I suggest three blogs to launch the new website.
I suggest you hire a copywriter to write your branding copy and create your business story. I cover this topic in this blog. At Marketing Geek Chic, we offer comprehensive solutions for web design, including copywriting assistance. In our experience, about eight out of 10 clients require copywriting help to create or refine their website content.
The copywriting phase lasts up to six months because the client usually wants to write it. Daily tasks, however, prevent their completion, which can delay website development.
In web design, wireframes visualize the structure of web pages and how content fits into the design. Effective use of header tags (H tags) is also crucial for providing users with a preview of the content and signaling its importance to search engines, leading to better rankings and increased visibility.
In this homepage wireframe (SEE BELOW), you will see user experience tactics and how they guide the user down the homepage. Everything highlighted in yellow is the copy needed for the homepage. As you can see, copying is essential; without it, there is no website.
If you want to build a new website and need assistance, do not hesitate to contact us at Marketing Geek Chic. We are here to help you get started!
