Recently a client came to me and said her Click thru rate is high in Facebook ads, but her Conversion rate is low. So, the geek dived in and reviewed the ads and then the landing page. The red flag, indeed, was the landing page. If the landing page is off-topic compared to your paid ad, visitors will bounce when they land on the landing page. Her landing page was way too long, the main image didn’t match the ads, and the content was off too. The call to action was not directly on the page in a form. It was in a pop-up window. Visitors can become easily frustrated when they land on a webpage that has a pop-up window.
So, what suggestions did the geek offer?
- Shorten the landing page
- Include an image from the ad at the top of the landing page
- Have the form the visitor fills out directly on the landing page above the fold
- Have CTA buttons in all sections on the landing page
- Rewrite content that grabs the visitor’s attention and educates them on the service
Check out the new landing page here > https://tarponsprings.cryoremedy.com
If you are ready for some geek online presence cultivation, then fill out our let’s chat form.